Sassy Hong Kong

It was key to make the huge library of content as easy to find as possible, so all of the articles are carefully categorised and sorted by themes or series. We also laid out the homepage in such a way that it is easy for an user to have an overview of the type of content that is available on the site at a glance. Given the importance of ad, these are all carefully place on each template, so that it grab the users' attention without distracting the user from the articles. It is a balancing act all the way. 

Serif font and handwriting typography to support the overall branding scheme. We also added little colour highlights to give the site more energy and feels more dynamic. We used very clean imagery and layout so that it is user friendly and don't get in the way of content consumption.

Given the client has been using WordPress for a number of years at this point, and they are familiar with the CMS and are happy with its user friendly backend interface. Since WordPress is very much designed for blog style content distribution as well, we didn't see the need to change here. However, when we revamped the site, we rebuilt a lot of the features in-house that were previously handled by plugins, to elevate the security of the platform and decrease the chance of conflicts between a long list of plugins.